The essence of a marketing strategy, including product strategy, is to gain a competitive advantage. The actual strategy is a result between what has been planned and what has emerged in the course of implementation. Brands, products and services, like people, are born, conquer the market, live and die. It is important not only what we offer, but how do we introduce the effect of our work to the consciousness of customers.
Many traders are wondering how to adapt their actions to the market situation?
How to build a bridge between the needs of direct and indirect customers and the capabilities of the company?
An example is a candle, which is a completely outdated and unusable product in times of electricity but when redefined acquires invigorated value. The customer buys the effect/benefit, not the product. A good idea and its skillful implementation are nowadays an
invaluable value.
Launch, relaunch/refresh products, services. Sounds like dictionary?
We will choose the right tools to turn your customers’ needs into profits for your company.